WHERE STRATEGY MEETS STORy

I SHAPE strategy into stories that drive relevance and revenue.

SPECIALITIES

01

Everything I do begins with strategy — it’s the foundation for all the creative and business decisions that follow.

This is where I define the why, mine the insights, and build the clarity that makes each expression of the brand intentional, cohesive, and undeniable.


POSITIONING WORKSHOPS
BRAND PLATFORM
NARRATIVE & VOICE
MESSAGING
NAMING

02

If positioning codifies a brand’s soul, content gives it momentum. This is where ideas become tangible.

From campaigns to content systems, I build editorial engines that deliver ready-to-publish, strategically aligned content at a rhythm that keeps brands in the conversation.


EDITORIAL CALENDAR
CAMPAIGN DEVELOPMENT
THOUGHT LEADERSHIP
ASSET AMPLIFICATION
COPYWRITING

03

From in-house marketing teams to agency strategy groups — I lead with clarity and collaboration.

My strength is aligning groups around a shared goal and creating the structure that drives growth. I aim to drive work that delivers both creativity and performance.


BRAND & PRODUCT MARKETING
EXECUTIVE OVERSIGHT
TEAM ALIGNMENT
VENDOR MANAGEMENT
GO-TO-MARKET

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iN GOOD COMPANY

  • A clean tech leader helping utilities drive eMobility (EVs) adoption and lead the transition to sustainable electrification.

  • A home tech company redefining outdoor living—transitioning from smart watering product to lifestyle brand that owns a smarter outside.

  • A leading health-focused food and beverage company expanding its portfolio into functional wellness with BOLTS ready-to-drink shots.

  • A sports and entertainment advisory on a high growth trajectory into a multi-agency, tech-enabled global holding company.

  • A data and AI-powered intelligence platform connecting fan, brand, and property insights—built to inform strategy, performance, and growth.

  • The preeminent trade association for agencies shaping the future of advertising—aligning narrative to reinforce leadership in a rapidly evolving industry.

  • An advanced materials innovation delivering infinite recyclability for composite manufacturing.

  • A direct-to-consumer kitchen appliance and CPG brand reimagining the home popcorn ritual with culinary nostalgia.

  • A performance laundry brand redefining how consumers think about clean—driving awareness and credibility through retail expansion and influencers.

  • An award-winning creative agency navigating a strategic merger with a UK-based firm—aligning the strategy to become a global entity.

  • A California culinary brand evolving its restaurant and market origins and laying the foundation for its Downtown LA-based bakery and baked goods.

  • An apothecary, art gallery, home goods, and culture center grounded in regenerative agriculture—defined through positioning that connects place, craft, and community.

  • A modern Mexican soda brand reimagining traditional tepache for today—bridging heritage and innovation through storytelling for a new line.

  • The manufacturing powerhouse behind some of the natural food industry’s biggest success stories began to acquire, market, and grow their own brands.

VIEW MY PORTFOLIO

Brand sits at the nexus of creativity, data, and impact. I focus on activating consumer intelligence into strategies that create differentiation and long-term value. I architect future-proof brands that are both operationally effective and emotionally resonant—where storytelling, technology, and execution align to shape consumer behavior and advance organizational goals.

In the ai era, STORYTELLING is THE only advantage.

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