Elevate is a global sports and entertainment company helping properties, brands, and universities unlock growth through strategy, sales, marketing, and analytics. As the marketing lead for the Innovation group, I guided the company through a rebrand and go-to-market evolution—positioning Elevate as a modern, data-driven partner across sports, entertainment, and brand ecosystems. The work unified a complex network of agencies under one narrative, clarified market positioning, and introduced a renewed visual identity and thought leadership platform that reflected Elevate’s role at the intersection of insight, innovation, and impact.