EPIC is Elevate’s proprietary data and insights platform, uniting fan, property, and market intelligence into a single, AI-powered ecosystem. I led brand, product marketing, and go-to-market efforts to define EPIC’s positioning, voice, and narrative — establishing clarity around its value to leagues, teams, universities, and brands. The work centered on articulating a complex product suite in simple, compelling language, building a consistent story across launch campaigns, sales materials, and executive communications, and helping Elevate claim leadership in the emerging category of AI-driven audience intelligence.