Fresca Foods is a Colorado-based natural foods manufacturer and product developer specializing in the incubation, innovation, and scaling of emerging CPG brands. As the Brand group’s marketing leader, I oversaw portfolio strategy and innovation across four brands spanning grocery, club, drug, and e-commerce channels. The work spanned brand positioning, new product development, and go-to-market acceleration—most notably bringing Sejoyia’s Coco-Thins from concept to Costco shelves in nine months. The product went on to win the Expo West NEXTY Award for Best Sweet Snack and secure national distribution reflecting a disciplined, cross-functional approach to speed, creativity, and commercial success.